Social Media Management
I specialize in social media management, handling branding, content creation, and strategic marketing for various clients. Through my freelance work, including managing Studio Lupa, and my role at Earthprogram, I’ve built and maintained engaging online presences across platforms. At Earthprogram, I currently run three social media campaigns—managing accounts for two musician clients as well as the Earthprogram Instagram itself. I develop brand identities, design graphics and promotional materials, schedule and optimize posts for engagement, and run ad campaigns through Meta Business Suite. Balancing creativity with strategy, I ensure that every post, ad, and campaign aligns with a brand’s voice while maximizing reach and interaction.
My process starts with branding and strategy, creating Pinterest boards and brainstorming content direction. I also create pitch decks to share with my clients. From there, I either collaborate with clients on content sessions or edit and design graphics from their provided images. I schedule and optimize posts, write captions, and run targeted ad campaigns through Meta Business Suite to maximize reach and engagement.
Sample Pinterest Board/Branding
Pinterest boards include merch concepts, photoshoot concepts, design concepts, and general branding concepts
Sample General Branding Images:
Sample Pitch Deck:
Sample Schedules
Sample Statistics
Beyond content creation and scheduling, I focus on building long-term engagement and audience growth. I analyze performance metrics to refine strategies, ensuring that each campaign evolves based on real-time data. Whether it’s crafting a cohesive brand identity, optimizing posts for maximum visibility, or running targeted ad campaigns, I tailor my approach to each artist’s unique needs. By balancing creativity with strategy, I help musicians grow their presence in a way that feels authentic while reaching the right audience. Need social media management? Let’s talk!
Lizzie England
lizziejengland@gmail.com
Instagram