Lizzie England
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Earthprogram Socials Rebrand

I am currently revamping Earthprogram’s social media, rebranding their online presence to create a more cohesive and engaging identity. I manage their accounts, design custom graphics, and develop content strategies to boost engagement. We are already seeing an increase in audience interaction!

Developing the New Brand Identity


I began this project by first creating a mood board and redefining the company’s brand identity. When I began, the social media presence was inconsistent and the brand identity was a bit unclear. I decided to rebrand the page to have an eclectic, yet cohesive feel by choosing a color scheme and font, black and hot pink with simple helvetica text, and then curating a mood board of images to use as reference for graphics. While I wanted the pages to feel cohesive, I also wanted to acheive the eclectic, almost punk feel to reflect our role in the music industry, therefore the images that I collected were wildly different in terms of design. See left and below for examples of mood board images!



Creating Graphics

After developing the new brand identity, I set to work creating graphics. I began by creating a design file in Adobe Illustrator and creating assets that can be resused as we move through a posting schedule. I then made handdrawn assets to acheive a punk, homemade feel, and combined them with digital assets to cultivate our unique vibe. 

Prior to posting these graphics, I also cleaned up the page and archived old posts that did not match the new aesthetic I was assigning the page.  We have begun to post biweekly, and the feed is slowly becoming branded and cohesive. Our posts are already acheiving more than usual and attracting more engagement!

The graphics I have created thus far include infographics, simple fun graphics, thumbnails, new highlight covers, and general edits that can be posted in between reels. 

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Lizzie England
lizziejengland@gmail.com
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