Studio Lupa Social Media
I currently manage social media strategy, content creation, and brand positioning for Studio Lupa, crafting a cohesive and engaging online presence. I design graphics and animations to enhance their visual identity, run targeted ad campaigns, and promote their upcoming in-person workshops to drive awareness and ensure high attendance.
Developing the Brand
We began our campaign by defining the brand by curating a Pinterest board and developing a design guide. For this campaign and overall brand identity, we went for colorful, playful, and geometric. The branding should appeal to both children and parents while also maintaining a professional and modern feel. After fully conceptualizing Studio Lupa, I began to develop concepts for social media posts, as well as a schedule.
Creating the Schedule
A snapshot of the
February Schedule:
After developing Studio Lupa’s brand identity, I began to develop post concepts. I was tasked with managing both the Facebook and Instagram accounts for the duration of the two upcoming workshops. In order to ensure success at the workshops, it was important for me to advertise these events to prospective customers.
In order to complete this task, I researched other companies that specialize in children’s products/events, and analyzed the current trend cycle. With this research, in conjunction with our brand identity, I developed about 20 starting concepts for this campaign and began to schedule them using a custom made Google Sheet.
Designing Graphics and Creating ContentOnce conceptualization and scheduling was complete, I began to create graphics. Using a combination of Adobe Illustrator, Premiere Pro, and Photoshop, I created many static and dynamic graphics to advertise the workshops. This is an ongoing project and the first workshop has not happened yet, but our efforts have resulted in many workshop sign-ups!
Lizzie England
lizziejengland@gmail.com
Instagram